How thoughtful, consistent strategy on social media can help in employer branding

India has emerged as a leading market for the global social media giants with its huge market and increased digital media penetration. 

For the first more than half of Indians, 759 million citizens, are active internet users and access the internet at least once a month, a joint report by industry body IAMAI and market data analytics firm Kantar said on Wednesday. According to the report, the active internet base in India is expected to grow to 900 million by 2025.

“759 million are ‘active’ internet users, accessing the internet at least once a month. By 2025 the number is expected to grow to 900 million. This is for the first time that the majority of Indians have become active internet users,” the Internet in India Report 2022 said.

Having a thoughtful and consistent strategy on social media can indeed greatly contribute to employer branding as it can provide an opportunity to showcase a company's culture, values, and work environment. By consistently sharing engaging and authentic content, a firm can shape a positive brand perception and attract potential employees who resonate with an organization's ethos.

Atif Shamsi, CEO & founder, Ouch Cart noted, "Developing an influential and distinct identity for your company remains critical. Start-up companies must create an appealing narrative that establishes a connection with their intended audience and distinguishes themselves from existing companies. Branding is more than just slogans and logo's; it constitutes the full consumer experience that fosters trust as well as loyalty."

Digital penetration has improved in terms of spread in India, thus encouraging employees to share their positive experiences and achievements on the internet.

Commenting on how start ups should put recruiting the appropriate people as well as acquiring innovative technologies, Sundeep Rana, Co-Founder,  NetSetGo Media added that using technology may assist to simplify processes, boost productivity, and provide better customer experiences. This can provide a considerable edge to start-ups over large corporate companies that may be slower to react to technology improvements.

A successful social media strategy for employer branding should be aligned with your organization's values, consistently executed, and tailored to the preferences of your target audience.