HDFC Bank on Friday released a musical tribute to the nation which is fighting unitedly against the COVID-19 crisis. The song is composed by Oscar and Grammy Award-winning musician AR Rahman, and the lyrics are penned by noted lyricist and poet, Prasoon Joshi. It is a tribute to the indomitable spirit of India and millions of Indians who are standing together to fight the COVID-19 pandemic, teh bank said in a statement.

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

In an outstanding effort, the song brings together musicians from all over India. Called #HumHaarNahiMaanenge, it features popular voices like Mika Singh, Clinton Cerejo, Mohit Chauhan, Harshdeep Kaur, Jonita Gandhi, Neeti Mohan, Javed Ali, Sid Sriram, Shruti Haasan, Shashaa Tirupati, Khatija Rahman and Abhay Jodhpurkar. India's premier percussionist Sivamani, sitarist Asad Khan and bass prodigy Mohini Dey are also part of this esteemed project.

WATCH | Hum Haar Nahi Maanenge Song 

In a statement, HDFC Bank said that the song was conceptualized as a clarion call to spread hope, positivity and motivation. The powerful, emotional track reminds people that we are in this together and we will get through it together. 

The song brings to fore the many moments of kindness, hope, support, courage and care that are shining through in these challenging circumstances.

The private lender said that it will also contribute Rs 500 each time the song is shared via social media as this small action will have a multiplier effect on the amount that is being contributed towards the PM-CARES Fund from HDFC Bank. 

Earlier this month, HDFC Group contributed Rs 150 crore towards the PM-CARES Fund.

 “As a socially responsible corporate citizen we want to do the best that we can for our nation,” said Ravi Santhanam, Chief Marketing Officer, HDFC Bank. “Music is universal; it lifts the spirit and soothes the soul. Through this tribute we want to touch the heart of every person in the country and let them know that they are not alone. Together, we will emerge stronger. Right now, every contribution, bolsters the nation’s effort to fight the pandemic. We salute the undying spirit of our countrymen and reiterate our commitment to help and support to defeat COVID-19.”

"This song has brought all of us together for a noble cause and we hope it inspires the nation to come together too. Kudos to HDFC Bank for committing to donate to the PM CARES Fund for every share of this music video,” said composer AR Rahman.

“It’s always great to collaborate with Rahman. We have created several memorable pieces of work. And I am glad that HDFC Bank is partnering us in these unprecedented times. Though this is not the most ideal of circumstances for creativity but as artists we have to break through adversity and catch the finger of hope. My poem is centred around the thought of the un-putdownable spirit of us humans. We have much to learn, but together we will surmount the odds, we won’t give up,” said lyricist Prasoon Joshi.