In good news for film fraternity and people directly or indirectly related to the business, the Modi government has said that it will soon announce Standard Operating Procedures (SOPs) for the resumption of film production.  Union Minister for Information and Broadcasting Prakash Javadekar has confirmed that the Government will soon issue SOPs to speed up the resumption of film production in the unlock phase.

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“To accelerate the restart of film-making that had come to a standstill as a result of COVID, we are also coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation, gaming. We will be announcing these measures shortly," Javadekar said addressing the 21st edition of FICCI Frames.

In view of the Covid-19 pandemic, the 2020 edition of the annual gathering of the Media and Entertainment Industry is being held in a virtual mode, instead of its usual location by the Powai lake in Mumbai.

Javadekar further said that the Covid pandemic has forced people to think of new ways to communicate. Virtual gatherings have become the new normal, but the partnerships forged are real.  He added, "India enjoys  a huge cost advantage in content creation and the Indian content is being watched in over 150 countries worldwide." The Minister called upon all stakeholders to work together to make progress and harness the soft power of India – media and entertainment.

FICCI Frames Virtual Summit, which will be on till 11th July, will see leading experts of the industry exchange views and ideas on various aspects of media and entertainment sector.  Italy is the focus country of FICCI-Frames 2020.