Endorsers should be brought under consumer protection law: CAIT
In a communication sent to Consumer Affairs Minister Ram Vilas Paswan, Confederation of All India Traders (CAIT) pitched for early passage of the new consumer protection bill.
Brand ambassadors endorsing products should be brought under the ambit of the new consumer protection law as they influence choice of consumers, traders body CAIT said today.
In a communication sent to Consumer Affairs Minister Ram Vilas Paswan, Confederation of All India Traders (CAIT) pitched for early passage of the new consumer protection bill.
"Brand ambassadors endorsing products should be brought under the ambit of consumer protection act since they influence choice of consumers and promote sale of products," it said in a statement.
It said that brand ambassadors are integral part of sales campaign of products.
"In fact, they act as service providers in entire sales mechanism and therefore they become subject to consumer protection act and also the money taken as consideration by the brand ambassadors is generally accounted in the cost of product," it added.
There is a need to fix the liability as well for the claims made by them in their product endorsements, it added.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Power of Compounding: How many years will it take to reach Rs 3 crore corpus if your monthly SIP is Rs 4,000, Rs 5,000, or Rs 6,000
Power of Compounding: Salary Rs 25,000 per month; is it possible to create over Rs 2.60 crore corpus; understand it through calculations
Reduce Home Loan EMI vs Reduce Tenure: Rs 75 lakh, 25-year loan; which option can save Rs 25 lakh and 64 months and how? Know here
Top 7 Large and Mid Cap Mutual Funds with Best SIP Returns in 5 Years: No. 1 fund has turned Rs 15,000 monthly SIP investment into Rs 20,54,384; know about others
New Year Pick by Anil Singhvi: This smallcap stock can offer up to 75% return in long term - Check targets
PSU Oil Stocks: Here's what brokerage suggests on these 2 largecap, 1 midcap scrips - Buy, Sell or Hold?
10:17 AM IST