Cheers Anthem Launched by Greenply to Celebrate Uttar Pradesh’s Cricketing Spirit & Its Association with Lucknow Super Giants

India’s premier interior infrastructure company, Greenply Industries Limited, has collaborated with Lucknow Super Giants and has come up with a special anthem connecting with the cricketing pride of Uttar Pradesh.

Lucknow Super Giants is one of the two new teams to play in IPL 2022, the other being Gujarat Titans. The cheer anthem titled “Jalwa Dikhega” is framed to drive greater engagement through user-generated content in addition to capturing the game’s and the state’s true spirit.

Commenting on the collaboration, Mr Sanidhya Mittal, JMD, Greenply Industries Ltd opined, “The anthem will help connect with our audience and bring alive the regional pride.” He further said that going forward, the company plans to launch several consumer connect initiatives across social media platforms to drive greater engagement and reach. 

Lucknow Super Giants is the first team from the state of Uttar Pradesh to compete in the IPL, with Greenply being the franchise’s Associate Partner.  Players and members of the franchise will sport the Greenply logo on team jerseys on match days.

Greenply further plans to amplify its association by conducting a 360-degree campaign across social media and digital channels during the entire season of IPL 2022. To drive greater engagement, Greenply will conduct online games for their trade and influence partners.

Greenply Industries Limited is India’s leading interior infrastructure company specializing in manufacturing plywood, flush doors, PVC, and decorative veneers. With over three decades of experience, it has a PAN-India presence with an extensive distribution network.

A first in the wood and panel industry to introduce Zero Emission products, the company is known for its innovations and technological prowess. For its plantations in Tizit, Nagaland, the company has received FSC® – FM (Forest Management) Certification from Forest Stewardship Council (FSC®), the first in the industry.

(Brand Desk Content)