The Central Consumer Protection Authority (CCPA) has issued a notice to Amazon for selling sweets under the name 'Shri Ram Mandir Ayodhya Prasad.' The CCPA has requested a response from Amazon within seven days of receiving the notice, failing which appropriate action would be taken against them under the provisions of the Consumer Protection Act of 2019, according to an official statement.

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The CCPA, led by Chief Commissioner Rohit Kumar Singh, has "initiated action against Amazon Seller Services Pvt Ltd, concerning the sale of sweets on www.Amazon.in under the name 'Shri Ram Mandir Ayodhya Prasad." 

The action has been initiated based on a representation made by the Confederation of All India Traders (CAIT), alleging that Amazon engages in deceptive trade practices surrounding the selling of sweets.

The CCPA has observed that various sweets/food products are available for sale on Amazon e-commerce platform (www.Amazon.In) claiming it to be "Shri Ram Mandir Ayodhya Prasad".

An official statement said, "Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product. "Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned."

It may be mentioned that under Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, no e-commerce entity shall adopt any unfair trade practice, whether in the course of business on its platform or otherwise.

(With Agency Inputs)