The data war has intensified in India in the last two years. Today, private firms like Vodafone Idea, Airtel as well as government PSU like BSNL are revamping their strategy to gain more customers and turn profitable. 

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The state-run BSNL has also been making changes in existing plans and also has been launching some new plans to lure customers. However, in an unfavorable move that may affect its users, the BSNL has now made changes in its Rs 319 plan. Earlier, it has made similar changes in the Rs 99 plan. 

The company has now reduced the validity of its Rs 319 plan. While the validity of the plan of Rs 99 was reduced by 2 days, the validity of the Rs 319 plan has been reduced by 6 days. Earlier, the validity of the plan was 90 days which has been now cut down to 84 days.  The validity of the Rs 99 was earlier 26 days, which the company has reduced to 24 days.

The Rs 319 plan allows a BSNL user to make free calls to any network across the country. However, this plan does not cover Mumbai and Delhi circles. This plan is popular among consumers who don't use any data or internet services. 

Earlier in January, the company had changed prices of some of its facilities, which was not like by the consumers. 

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In another move, the BSNL has partnered with French company Be-Bound in January to offer data connectivity through SMS in areas where there is no Internet connectivity or signal breaks.  The technology will be embedded in mobile apps. The app will send a command to the Be-Bound server in case it does not get data connectivity for SMS-based connectivity.