Amitabh Bachchan at 9th spot Duff & Phelps Celebrity Brand Valuation list

Age is just a number and super star Amitabh Bachchan is the most profound example of this. His brand value is only going up every year. Duff & Phelps Celebrity Brand Valuation list ranks the Big B at the 9th spot, Zee Business' Ekta Suri reports.

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He is followed by Hrithik Roshan in terms of brand valuation. As per the same list, Big B's brand endorsement fee is Rs 5-8 crore. Their net worth is estimated at $400 million.

According Trust, Identity, Attractive, Respect & Appeal (TIARA) report, Amitabh Bachchan is the most trusted brand in the country. The report is released by Indian Institute Of Human Brands who conducted surveys in 23 cities and 60,000 people in the country. Big B topped with a score of 88.

Experts believe that one of the reasons for Amitabh Bachchan's deadly personality is his family image which he takes special care of and the family always keep a distance from abusive language.

It was because of this image that Big B ended his contract with Kamala's choice and returned his fee to the brand as Big B doesn't want to do pan masala and tobacco in surrogate way.

Amitabh Bachchan's brand endorsement list, which believes in work ethics, is long. FirstCry, Kalyan Jewellers, IDFC First Bank, Cello, Parker Pen, Maggi, Lux Inner Wear, Amazon Alexa, Dabur, Dettol India, Emami, Navratna Oil, Cadbury, SYSKA LED, Muthoot Group, Oneplus, Swachh Bharat Mission and Pulse Polio