JK Tyre has expanded its India footprint with the opening of 500th Brand Shop. JK Tyre & Industries Ltd on Friday inaugurated its 500th Brand Shop – JK Tyre Steel Wheels Centre in Muzaffarpur, Bihar. Recently, JK Tyre recently ventured into the world of connected mobility with the launch of Smart Tyre technology - TREEL Sensor. These sensors are now available across the network of JK Tyre’s 500 brand shops in India.

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How customers will benefit from Brand Shop?

According to JK Tyre, "Brand Shops are purpose-built with customer centricity at their core and serve as a one-stop destination for the company’s all-round tyre portfolio and innovative service solutions. With a strategy in place to be available where its customers are, JK Tyre’s Brand Shops are already present in all metros as well as commercial hubs in India. The company is now aggressively expanding its presence across Tier 2 cities and towns to ensure availability to its brand loyalists in the country’s hinterlands."

JK Tyre further adds, "Strengthening the tyre major’s PAN India network, the launch is a reaffirmation of JK Tyre’s vision of expanding its visibility and availability across the country to efficiently cater to the expanding car and SUV tyre segment."

Commenting on the occasion, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said, “We are delighted to celebrate the milestone opening of our 500th brand shop, JK Tyre Centre in Muzaffarpur. As pioneers of radial technology in the country, this adds yet another feather to our cap and is a testimony to our commitment to providing top-of-the-line customer experience with a widespread presence across India."

"It is our vision to build the most robust retail network to optimize our availability in every location where demand exists. In less than two years, we have added over 300 brand shops, a reflection of our leadership in the after-sales market. We are confident that our expansive retail network will bring our brand closer to our customers and add cheer to their lives through new products offerings and innovative solutions,” Malhotra added.