Great Learning ropes in Indian skipper Virat Kohli as brand ambassador

One of India’s leading edtech companies Great Learning has announced the appointment of Virat Kohli as its brand ambassador. The captain of the Indian cricket team, who also topped a recent ranking of India’s most powerful celebrities, will now be the face of the Great Learning brand.  

He will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning and showcases how high quality learning at the right time can help professionals and students power ahead in their career. 

Kohli is currently in UAE to take part in the upcoming season of the Indian Premier League where he will be leading the Royal Challengers Bangalore.  

“Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning. He exemplifies hard work, integrity and ambition; values that are critical to reach the pinnacle of success in any field. The respect that he commands globally, across all age groups and the connection that he has with the youth make him the perfect partner to deliver our message of ‘powering ahead’ in one’s career through online learning,”  said Mohan Lakhamraju, Founder and CEO, Great Learning. 

He added that Great Learning is looking forward to this association with Virat through which the brand wishes to spread the message that now, through the high quality online learning offered by Great Learning, anyone can grow and succeed as long as they have the desire and put in the effort. 

Virat Kohli said, “Great Learning is a leader in the professional learning space and has built a reputation for delivering high quality education and career transformations. Upskilling is all about one’s aspiration to get better every day and willingness to work really hard for it. It is something I closely identify with. I also share the same passion for excellence that Great Learning does and am excited about our association.”