Agri-food player Sarveshwar Food has informed exchanges that it is expanding its product portfolio with a range of new rice-based offerings.

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"In response to the increasing demand for healthier, convenient, and diverse food options, Sarveshwar Food is introducing a series of new products as a part of Sarveshwar Food’s robust new product development (NPD) strategy, designed to enhance and expand its product portfolio while delivering nutritional benefits and authentic culinary experiences," the company said in an exchange filing.

Meanwhile, the company has initiated strategic partnerships with certain Non-Banking Financial Companies (NBFCs) to enhance financial support for farmers. 

Under the proposed arrangement, Sarveshwar Food Limited will facilitate the connection between NBFCs and farmers. The financing arrangements will be conducted directly between the NBFCs and the farmers, with no recourse to the company.

Earlier, Sarveshwar Foods Limited started a campaign to promote millet cultivation in Jammu & Kashmir, Himachal Pradesh via Sarveshwar Facilitation Centres (SFC).

Millets, which are referred to as "Shree Anna" in India, are a group of small-seeded, drought-resistant cereal crops that are grown for their edible seeds and have been used as a staple food for thousands of years, especially in arid and semi-arid regions of the world.