Free paddy seeds distribution initiative empowering farmers: Sarveshwar Foods

FMCG company Sarveshwar Foods in its annual report said that the company is committed to sustainable farming practices and supporting farmers in the Jammu & Kashmir Union Territory through free distribution of certified Sona Masuri paddy seeds, known for their high quality and yield potential, to farmers across the region. 

"Sarveshwar aims to empower the farming community by providing the seeds of export-oriented rice varieties. Free distribution of certified seed of Sona Masuri paddy will be done at Sarveshwar procurement facilitation centre under this program," the company said in its annual report. 

The distribution will benefit around 1000 farmers across various regions, including Paragwal, Mirpur, Garkhal, Akhnoor East, Panjtoot, Khour, Jourian, Bakour, Hamirpur in Akhnoor West, and Paharpur, Maharajpur, Haripur, Chadwal, Hariachak in the Kathua Sector. 

What is Sona Masuri 

Sona Masuri paddy is a variety of medium grain rice mainly grown in Southern India. One of the unique features of Sona Masuri rice is its ability to absorb flavors and spices easily, making it an ideal ingredient for preparing a variety of Indian dishes.

Additionally, it has a lower glycemic index compared to other varieties of rice, making it a healthier choice for people with diabetes. Sona Masuri Rice, due to its increasing popularity, is also finding its position in the international market, mostly exported to countries with a large Indian diaspora.

According to the company, the free distribution will benefit around 1000 farmers across various regions, including Paragwal, Mirpur, Garkhal, Akhnoor East, Panjtoot, Khour, Jourian, Bakour, Hamirpur in Akhnoor West, and Paharpur, Maharajpur, Haripur, Chadwal, Hariachak in the Kathua Sector.