Why new Twitter CEO Linda Yaccarino is called ‘The Velvet Hammer’

Zee Business Video Team | Updated: May 15, 2023 09:27 PM IST

Elon Musk has appointed a new CEO for Twitter, and industry insiders are buzzing about her reputation as the 'Velvet Hammer'. With decades of experience in advertising and a tough but fair negotiating style, Yaccarino might just be the person to turn around Twitter's struggling revenue and restore trust in the platform.



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