ITC in Talks to Acquire 47% Stake in "Yellow Diamond" Parent Company Prataap Snacks

Zee Business Video Team | Updated: February 22, 2024 03:39 PM IST

ITC eyes regional market expansion with potential acquisition of leading chips maker Prataap Snacks, known for its "Yellow Diamond" brand. ITC's interest in Prataap Snacks arose after failed negotiations between Prataap Snacks and Haldiram's, and Bikaji Foods



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