India-Maldives Diplomatic Row: Lakshadweep Searches Surge 3400% on MakeMyTrip After PM Visit

MakeMyTrip reports a 3400% increase in online searches for Lakshadweep since PM Modi's visit, prompting a "Beaches of India" campaign with deals and information. This comes amidst a diplomatic row with Maldives over perceived disparaging remarks about Lakshadweep tourism.

Updated on: January 09, 2024, 12.33 PM IST
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