Bazaar Aaj Aur Kal: PVR and INOX merged, Know why this decision was taken

Why is this mega merger happening? Which company will benefit from the merger? What will be the strategy of PVR now? How much will INOX benefit from the merger? What will be the strategy of PVR now? Check out full details of PVR Inox Mega Merger at Bazaar Aaj Aur Kal.