Zomato launches book now, sell anytime feature for event ticketing; details inside

Online food delivery platform Zomato has launched the 'book now, sell anytime’ feature on its app, according to a social media post on X.

This comes a few days after the company announced that it will acquire Paytm's entertainment and ticketing business for Rs 2,048 crore. The deal was approved by the directors of the board of both Paytm and Zomato on August 21, according to a stock market disclosure.

The new feature will be live on the app from September 30, 2024, starting with the Zomato Feeding India Concert, which will be headlined by Dua Lipa. 

Through this, the users can book a ticket for an event in advance and sell them later in case they don't want to use it, and if another customer purchases the listed ticket, the seller's ticket will be cancelled.

Writing on X, Zomato CEO said, "Pre-sale for the Zomato Feeding India Concert with DUALIPA  goes live NOW for all HSBC card holders. Good time to reconnect or make friends with HSBC card holders.

Lastly, an important feature update on the Zomato ticketing platform – we’ve now got you covered in case your plans change after purchasing the tickets. Customers can now sell their purchased tickets anytime on the Zomato app! We’ve introduced a first-of-its-kind, ‘Book Now, Sell Anytime’ feature in India to enhance customer experience and support the live ticketing industry."

Meanwhile, shares of Zomato closed at Rs 256 each, down 1.31 per cent on BSE today, August 27.