ZEE receives overwhelming response from advertisers for inaugural edition of DPWorld ILT20

ZEE Entertainment Enterprises Limited (ZEEL), the official broadcast partner of DP World International League T20 (DP World ILT20), has got off to a strong start with top advertisers already on board across key consumer categories. The first set of sponsors for the 2023 edition of DP World ILT20 include Paytm, Kurkure Playz, Kent RO and Gulf Oil. 

The inaugural edition of DP World ILT20 is set to take off on January 13. The much-awaited cricketing event has been witnessing significant interest from global conglomerates as well as marquee Indian brands to associate as advertising partners of the league.

Commenting on the announcement, Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “As we embark on this exciting journey, we would like to extend a warm welcome to all our partners. We are delighted with the overwhelming response for the DP World ILT20’s inaugural edition. At ZEE, we are committed to taking this unique cricketing extravaganza to our global audiences and firmly believe that the league will emerge as one of the biggest and most popular global cricketing events.”

ZEEL has signed a long-term partnership with Emirates Cricket Board for global media rights of DP World ILT20.  The broadcast of DP World ILT20 will be done globally on ZEE’s 10 linear channels & OTT platform ZEE5.