Media and entertainment major ZEE Entertainment Enterprises Ltd (ZEE) has announced a national level CSR drive towards enhancing the country’s healthcare infrastructure, further strengthening its fight against Covid-19. In line with its CSR Policy, approved by the board, the company will support state governments and local governing bodies with critical interventions across 10 cities viz Mumbai, Noida, Chandigarh, Jaipur, Kolkata, Bhubaneswar, Bengaluru, Hyderabad, Kochi and Chennai.

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

The initiative has been flagged off with the support of state government of Maharashtra in the presence of Chief Minister Uddhav Thackeray, Minister for Tourism, Environment and Protocol Aaditya Thackeray and ZEE Entertainment Managing Director (MD) and Chief Executive Officer (CEO) Punit Goenka.

The Company will be utilising the sanctioned CSR budget to provide the following:
• Over 200 ambulances will be donated to the municipal corporations. The company has already donated 46 ambulances to BMC.

• 50 High Flow Heated Respiratory Humidifiers to be donated BMC.

• Over 40,000 PPE (Personal Protective Equipment) Kits will be donated to municipal corporations across the Nation.

• Over 100 Portable ICU units to be built across the country with state-of-the-art tech support

• Over 600,000 meals to be provided to 10,000 migrants.

The Company will work with all state governments and local governing bodies across the Nation, to formulate an action plan that is structured on fulfilling the immediate requirements to fight the pandemic. “The effects of the Covid-19 pandemic in India have been far reaching and calamitous for vulnerable communities. It is important that we stand up during such times and step up our efforts as responsible members of the society. ZEE is committed to continue its strong support towards the Government, with a key focus on strengthening the overall healthcare infrastructure, to save our Nation from this pandemic," Goenka said.

“The scale of this pandemic is enormous, and the Government of Maharashtra is working round the clock to enhance the modular medical facilities and support our frontline workers. Every step ahead is a successful step towards beating the current humanitarian crisis. We would like to thank Punit Goenka and ZEE for their support in this time of need towards Covid-19 response and relief,” Aaditya Thackeray said.

“We are glad to receive this support from ZEE that will further strengthen our efforts while also ensuring the well-being of the citizens. It is humbling to see organisations such as ZEE coming forward and fighting this crisis together with us,” Iqbal Singh Chahal, Commissioner, BMC said.

See Zee Business Live TV Streaming Below:

The Company had also encouraged all its 3400 employees to contribute towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were routed to PM CARES Fund.