Zee Entertainment Enterprises Ltd (ZEE) to redefine the future of entertainment; to onboard over 500 tech aficionados at its Bengaluru digital hub

Leading media and entertainment company Zee Entertainment Enterprises Ltd (ZEE) is expanding its digital footprint by setting up a cutting-edge technology hub in Bengaluru to drive innovation and exponential growth for its integrated platforms.  

ZEE 4.0, which will be the innovation centre in Bengaluru will onboard over 500 experts having a strong expertise in the field of design, technology, data and cyber security to further its digital transformation journey.  

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The Company has already on-boarded over 120 experts to drive the change and enhance its overall technology prowess. The products and solutions designed by the team will lead the Company’s digital pivot, driving exponential growth across platforms.  

The innovation centre in Bengaluru will help build a strong cohort of design, tech, data and talent to cater to the new-age consumer seamlessly across connected devices built on futuristic tech stack. The move will enable engineers and data scientist to unlock innovative technology-led solutions.  

“In order to build an awesome user experience across platforms, it is imperative to build design thinking, enhance tech capabilities to serve the ever-evolving needs of the consumer and leverage data to personalize the options for them,” Nitin Mittal, President – Technology & Data at ZEE said while speaking on this development. 

“As a digitally adept, data-first Company, the new technology hub set up in Bengaluru will create an environment that sparks innovation. The centre will be focused on developing world class tech products and data solutions by creating synergies across our businesses, promoting innovative thinking and driving collaboration,” he added.  

“We are looking for sharp, like-minded innovators who think new, act agile and create with passion to join us and shape the next,” Mittal further said. 

“Human Capital is the most precious asset for us at ZEE and we are building the ZEE 4.0 team across our digital arm to drive higher innovation as well as capitalize on the immense growth opportunities in the M&E landscape,” Aditi Vashisht, Human Resource (HR) Head - Digital Platforms, Technology and Head - Employee Engagement at ZEE said.  

“ZEE has always been an Academy of Talent in the M&E Industry and the new tech hub is designed with a unique employee value proposition focused on culture, collaboration & innovation. The tech hub will be an amalgam of a cross functional talent pool of likeminded individuals ready to challenge the status quo and lead innovative solutions in the digital ecosystem,” she added. 

The Company’s culture of collaboration will enable teams across functions to deliver greater innovation and shape the next chapter of growth in the media and Entertainment industry.  

ZEE’s people-focussed approach has been an integral part of its evolution into an all-encompassing Global Content Company with presence in more than 190 countries offering quality content across multiple platforms and languages and reaching over 1.3 billion viewers.  

The new ZEE 4.0 version of the Company will focus on reinventing existing business models, maximizing its core, expanding into adjacent spaces and exploring new areas of business. ZEE 4.0 is taking all the required steps to transform into the preferred choice for Media & Entertainment for South Asians across the globe.