Why Snapdeal continues to spend on advertising despite despite being up for sale

Key highlights:

• Snapdeal rejected Flipkart's first offer of $800-850 million this week
• Snapdeal continues to spend on advertising
• Snapdeal has cut down out marketing spends from what they were

While Snapdeal rejected Flipkart's first offer of $800-850 million during this month, this was followed by latter coming back with a revised offer for $900-950 million last week. The saga between the two e-commerce rivals has been continuing for months, Snapdeal which is on sale is still continues to spend on marketing and advertising.

Now it seems listed e-commerce company Infibeam has joined in the bid to acquire Snapdeal as it was reported that Infibeam's termsheet is likely to have valued the company at $1 billion. The talks with the company are still on.

Flipkart to make revised offer for Snapdeal this week