When Micromax contradicted itself through its ad campaigns
Micromaxs recent TVC called Angrezipanti took on the subject of English versus speaking in your own mother tongue.
No one wants to contradict themselves, let alone a brand communicating to customers through its ads. However, Micromax shows you how to do this in its latest ad.
Micromax's recent TVC called 'Angrezipanti' took on the subject of English versus speaking in your own mother tongue. To make this point it brought on India's most popular comedian Kapil Sharma, who gives that done and dusted argument that several countries are proud to speak in their own language and so should we.
Watch ad here:
'Nuts. Guts. Glory' that featured not even one Indian and was in completely in English.
Watch 'Nuts. Guts Glory' TVC:
Creativeland Asia, created both the previous two ad campaigns.
Even the Indian language feature, which Micromax pushes for in its ad, is not so unique. Samsung's Galaxy S7 supports 12 Indian languages which include Hindi, Telugu, Tamil, Kannada, Marathi, Gujarati, Urdu, Punjabi, Malayalam, Bengali, Oriya and Nepali. In fact the Galaxy S4, Grand and Tab 3 had as much as 9 Indian languages, this was 3 years back.
Micromax, a home grown Indian brand, (or its ad agency) can learn a thing or two from Finnish mobile phone brand Nokia that spoke in Indian languages a long, long time ago.
Take a look:
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.