Wavemaker retains media mandate for L'Oréal in the 12th consecutive year

The part of GroupM and WPP, Wavemaker, has taken over the media responsibilities for the beauty brand L'Oréal. Wavemaker has been associated with L’Oréal since 2010 as its media AOR. 

L'Oréal, the multi-agency pitch, witnessed participation from other agencies as well, apart from the agency Wavemaker. The mandate requirement was to have online and traditional media duties for the brands.

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Talking to Exchange4Media, Ajay Gupte, CEO – South Asia, Wavemaker, said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey.

“I am certain with our digital-first and data-led approach clubbed with best in class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand,” Gupte said.

Expressing views to Exchange4Media, Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker India, said, “Working with L’Oréal makes you better every day and we have been creating some of the industry-first work in real-time measurement, precision, and audiences for them. We are delighted that they believed in the vision we have set for our partnership and trusted our ability to positively provoke them and drive new thinking”.

With this, Wavemaker will be responsible for handling the entire media services comprising strategy, communications planning, integrated media approach, content/creative and digital services, investment, and buying for all the brands across hair, skin, and make-up category.