In order to retain customers, Vodafone India has launched a plan of just Rs 9. This plan is for Eastern Uttar Pradesh. Under this plan, users can receive unlimited calls, SMS and data. The validity of the plan is one day. The users can, however, make unlimited calls, SMS and use 100 MB data.  Other telecom service providers like Airtel, Idea Cellular and Reliance Jio too offering such tariff plans. 

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Rural population constitutes a big chunk of Vodafone's customer base. Therefore, the plan will reach out to the vast population. Vodafone is currently serving over 60,000 towns and villages in the circle and UP East. Airtel also has a similar plan of Rs 9 which  offers the same benefit as Vodafone. The Aditya Birla Group firm Idea’s plan also provides the same benefits. Vodafone’s plan is also valid in Gujarat, according to Telecom Talk.

Now, Vodafone users can enjoy unlimited conversations at minimum price.  Meanwhile, Reliance Jio too is offering new prepaid plans and cashbacks. Jios new prepaid paln is Holiday Hungama. It will now offer Rs 399 plan at an effective price of Rs 299 with Rs 100 instant discount.  To avail this plan the customer have to purchase the plan on MyJio App and pay via PhonePe. The offer is available from June 1 to June 15, 2018.

Notably, Idea Cellular and Vodafone are working towards a merger in the face of stiff competition. The latest update on that was the announcement today by Idea. It proposed a new name for the merged entity - "Vodafone Idea Ltd".