Private equity firm TPG Capital is looking to buy a stake in the frequent-flyer loyalty programme of debt-laden carrier Jet Airways (India) Ltd, the Mint newspaper reported on Monday, citing sources. 

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Jet has appointed Morgan Stanley to advise on the potential deal, the report  added.

The deal with TPG could value the loyalty programme, Jet Privilege Private Ltd, at $400 million, the newspaper said, adding that Jet continues to engage with Blackstone Group for a similar deal.

The deal with Blackstone could value the programme between 30 billion rupees ($428.02 million) and 40 billion rupees and would be dependant on Jet Airways securing adequate funding for its airline operations, Bloomberg reported last week.

The airline, which is part-owned by Etihad Airways, told stock exchanges last week it continues to "evaluate all possible alternatives to ensure optimum utilisation of its fleet".

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Jet and TPG Capital did not respond to a request for comment while Blackstone and Morgan Stanley were not available outside business hours. 
($1 = 70.0900 Indian rupees)