Titan Tanishq becomes first Indian jewellery brand to step into Metaverse with launch of Rivaah collections
Titans flagship jewellery brand Tanishq becomes the first Indian company in this segment to enter the metaverse universe through the launch of its Rivaah - a wedding jewellery-focused sub-brand.
Titan's flagship jewellery brand Tanishq becomes the first Indian company in this segment to enter the metaverse universe through the launch of its 'Rivaah' - a wedding jewellery-focused sub-brand.
See Zee Business Live TV Streaming Below:
Tanishq has unveiled its newly launched collection in a virtual world of the metaverse platform to create a highly immersive and personalized 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery collection on metaverse, Zee Business' Managing Editor, Anil Singhvi said.
The benefit of launching the collection on metaverse is that people can try everything virtually and then even own it physically.
Shares of Titan ended at Rs 2514.50 on the BSE on Friday, gaining almost Rs 55 or over 2 per cent.
Recently Indian automobile company Mahindra & Mahindra released its first non-fungible token (NFT) of Thar. Additionally, McDonald’s too launched its first NFT in the US.
For more details, Watch Full Video Here:-
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.