This washing machine maker aims Rs 160 crore revenue this year in India; announces 20 new models

Onida is one of the leading Indian consumer durables brands and has a good presence in India. The company has now announced the launch of 20 new models for their Washing Machine category to strengthen its Washing Machine product portfolio. This line-up includes glass lid Semi-Automated and Hi-End front load and top load machines with in-built heaters. 
Vijay Mansukhani, MD – MIRC Electronics said that, “we are pioneers in the segments we are currently operating in like LED Televisions, Air Conditioners and Washing Machines. Our washing machines segment has started growing at good rates for the last two years. Our focus in this segment has been increased and we will do sizable business in the next three years”

According to Onida, the demand for Washing Machines goes up majorly during the monsoon season. There is a greater need among urban, metro and rural consumers to upgrade their machines during this season. Onida is looking to grow in this category by 80% during the current year generating a revenue of Rs 160 crore.
 
Onida has a wide network of 4000 dealers spread all across India and has added 500 more dealers in the first 6 months of this calendar year. With the number of dealers and points of presence stores coupled with an online presence on Flipkart and Amazon, the company says, "we are confident of achieving the growth numbers for the current year. The Home appliances market is growing faster than other segments."

"There is a huge untapped rural market, and currently, there is only 0.5% penetration for washing machines in this market. The company has a focused approach in targeting rural markets with Semi-Automatic Washing Machines and Washers," says Onida. 

Onida has products for all segments across India, however they are primarily targeting the semi-urban and rural segments. 

Onida has a state-of-the-art Washing Machine plant in Roorkee, wherein we have moulding machines and assembly lines for manufacturing Washing Machines. The facility is fully integrated and all the machines are imported from USA and Japan. The plant can manufacture 7.20 lakhs Washing Machines per annum on a three-shift basis