TCS becomes 2nd most valuable IT Services brand worldwide: Brand Finance Rankings 2022

The information and technology giant Tata Consultancy Services (TCS) has become the second most valuable brand in the IT services company globally, as per a brand valuation firm to Brand Finance’s 2022 Ranking report, the company said in a press statement on Wednesday. 

According to the Brand Finance 2022 Global 500 IT Services Ranking report, TCS grew its brand value by $1.844 billion or 12.5 per cent to $16.786 billion over the last 12 months, it is attributed to the company’s investments in its brand and employees, customer equity and strong financial growth. 

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TCS has made consistent, long-term efforts over the past decade to increase its brand value, including investing in major brand sponsorships, the leading brand valuation firm said in its report. 

In 2021, the company had added TCS London Marathon and the TCS Toronto Waterfront Marathon to its roster of 11 running sponsorships, announced its partnership for the Jaguar TCS racing team in Formula-E motorsports, and forayed into golf by partnering with the Dutch Open. 

The company has also made significant investments in its brand by developing its Building on Belief brand positioning to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth. 

The Brand Finance while raising the ranking said, “TCS’ sustained investments in building deep capabilities on new technologies, research and innovation, intellectual property, and customer-specific contextual knowledge have made it the preferred growth and transformation.” 

 Strong revenue growth in 2021 saw TCS cross an important milestone, hitting $25 billion in revenue for the first time, with an industry-leading operating profit margin of over 25 percent.  

Rajashree R, Chief Marketing Officer, TCS said, “2021 was a historic year for Brand TCS as we launched our new brand positioning — Building on belief which captures our aspirations and convictions.” 

“With differentiated ‘customer focused’ strategy, superior execution, investments in building newer capabilities and sustained focus on research and innovation over the last decade, we are indeed well-positioned to capitalize on the multi-year technology transformation opportunities that lie ahead.” 

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.