Tata Motors to apply the same electric car strategy as Mahindra to spark up Nano sales
Tata Motors will now convert Tata Nano into an electric vehicle after sales of the car have plummeted in recent years.
Key highlight:
- Tata Motors will not phase out Tata Nano despite the low sales
- The company said that it will not phase out the car due to sentiments of Ratan Tata, shareholders attached to it
- Tata Nano will be re-position as an electric car
Despite the ambitious project of Tata Nano failing to take off despite numerous attempts by Tata Motors, it seems that the company is refusing to throw in the towel for the most smallest and affordable car in the world. Instead the company now plans to re-position the Nano as an electric car.
Can an electric model put a spark in Verito’s sales?
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