Tata Motors lines up slew of models to take on rivals

Targetting to become the third biggest passenger vehicle maker in India by 2019-20 after Maruti Suzuki and Hyundai, homegrown auto major Tata Motors is lining up a slew of new products, including a compact SUV, premium hatchback and an executive sedan.

At the 5th position in volume terms at present, the company is looking to fill in gaps in its product portfolio as its current models cover only 60% of the passenger vehicles segment.

The Mumbai-based auto major also plans to have lesser number of platforms going ahead to cut cost and complexities in product development.

"We have finalised our product plan for the next five years. Today, Tata Motors covers less than 60% of the total market and one of the things which we focused during the product strategy is to increase our footprint in the 100 % of the market," Tata Motors President, Passenger Vehicles Business Unit, Mayank Pareek told PTI.

The move would naturally help the company consolidate its position, he added.

"It brings in new customers, it also helps us keeping customers in our fold. This is one big transition," Pareek said.

When asked which of the verticals the company would like to enter, he said: "The 40% space that we are not in constitutes some of the very obvious segments. We are not there, for example, in the premium hatchback segment. So that's one obvious wide space for us. Similarly, in the executive sedan segment and compact SUVs we are not there."

With the launch of Hexa SUV next January, the company would like to cement its position in one of the various fast growing segments, Pareek said.

"Our vision is to be number three by 2019-20," he added.

Many of the upcoming models are in various stages of development, Pareek said.

"Plans are underway and many of these are in advance stages of getting developed. For some we are already planning capacities. We have already invested a lot of money," Pareek said.

The company has earmarked Rs 3,500 crore to Rs 4,000 crore, divided equally between passenger vehicles and commercial vehicle segments, for research and development purposes this fiscal. Tata Motors invests in the same range on R&D purposes every year.

"We have redrafted our product plan to reflect future and one of the big decisions in that is we will have less number of platforms but more number of cars. This helps us in reducing complexities, helps us in managing the change much better. It improves cost structure," he added.

At Auto Expo held earlier this year, Tata Motors had unveiled a concept compact sports utility vehicle Nexon along with another compact sedan Kite.