Tata Digital, subsidiary of Tata Sons has acquired a majority stake in BigBasket, the company informed on Friday. According to the company, e-grocery has been one of the fastest growing segments in the consumer e-commerce space and its growth is propelled with India's rising consumption and digital penetration.

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"The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries delivered safely at home."

 

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As per a report by IANS, BigBasket provides one of the largest assortments with the convenience of home deliveries on preferred dates and timeslots in the e-grocery space.

Besides, it operates a farm-to-fork supply chain with over 12,000 farmers and several collection centres across India, as per the report.
"Grocery is one of the largest components of an individual`s consumption basket in India, and BigBasket as India`s largest e-grocery player, fits in perfectly with our vision of creating a large consumer digital ecosystem," Pratik Pal, CEO of Tata Digital said in a company statement.

Tata Group, at present is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner.

Talking about the company, BigBasket was founded in Bengaluru in the year 2011 and has expanded its presence to more than 25 cities across India since then.