Tata Digital acquires majority stake in BigBasket, check details

Tata Digital, subsidiary of Tata Sons has acquired a majority stake in BigBasket, the company informed on Friday. According to the company, e-grocery has been one of the fastest growing segments in the consumer e-commerce space and its growth is propelled with India's rising consumption and digital penetration.

"The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries delivered safely at home."

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As per a report by IANS, BigBasket provides one of the largest assortments with the convenience of home deliveries on preferred dates and timeslots in the e-grocery space.

Besides, it operates a farm-to-fork supply chain with over 12,000 farmers and several collection centres across India, as per the report.
"Grocery is one of the largest components of an individual`s consumption basket in India, and BigBasket as India`s largest e-grocery player, fits in perfectly with our vision of creating a large consumer digital ecosystem," Pratik Pal, CEO of Tata Digital said in a company statement.

Tata Group, at present is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner.

Talking about the company, BigBasket was founded in Bengaluru in the year 2011 and has expanded its presence to more than 25 cities across India since then.