Tata group’s multi-brand phygital (physical + digital) ecommerce platform, Tata CLiQ launched its first ever Dependence Sale. 

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This sale is in keeping with the 70th year of independence of India.

The sale was initiated on August 8 and will end on India’s Independence Day – August 15.

Consumers can avail as many as 70 deals in these 7 days. 

The site offered special deals on electronics from 8 to 10 August and on apparels and footwear from 11 to 15 August.

A Hump day sale was celebrated on August 10 with an offer on products like LED TVs, microwave ovens and cellphones which were available at Rs. 70 flat from 7 am to 7 pm.

From kitchen appliances that are sold at 60% off to LED TVs and laptops at Rs 1000 discount the sale is offering discounts on international brands which are exclusively available on the website. 

“Understanding the generation that is completely dependent on their stuff – whether its day to day gadgets or their fashion go-to brands, Tata CLiQ celebrates Independence Day with a twist by offering a counterpoint concept in Dependence Sale,” the company said in a statement. 

The company hopes to generate C.A.M.E.L.s (Certified Authentic Merchandise Everybody Loves), at attractive prices on their website as well as the mobile app through this Dependence sale.

Head of marketing, Prathyusha Agarwal, said, “At Tata CLiQ, we understand that our brand loving, quality seeking consumers are looking for that perfect C.A.M.E.L., whatever its breed (read – brand). 

That’s where Tata CLiQ comes in, to offer the dependability of its C.A.M.E.L.s through an authentic brand experience at great #feelgood prices.”

The company made way for a digital media campaign which included contests across the Tata CLiQ website and social media to help promote the sale.