The Tata group retained its top position among India’s most valuable brands, according to a report by Brand Finance, a brand valuation and strategy consultancy. The group’s brand value was pegged at $28.6 billion, up 9 per cent, on the back of a refreshed business strategy focusing on digitalisation, e-commerce, EV and electronics, according to Brand Finance's "India 100 2024" report.

Here are some highlights of the Brand Finance report:

  • The Tata group’s brand value highlights the first time an Indian brand is close to the $30-billion brand value mark, reflecting “prevailing optimism in the Indian economy”.
  • “Over the last triennium, the Tata group has orchestrated a rigorous organisational refinement, wholeheartedly embracing digital transformation and cutting-edge technology across its manifold enterprises," said Savio D’Souza, Senior Director, Brand Finance.
  • "Concurrently, its brand prominence has ascended meteorically, propelled by strategic Indian Premier League sponsorships, aeronautical rebranding endeavours and an expansive footprint bolstered by the flourishing retail domains of Westside and Tata Consumer products,” D’Souza added. 
  • With a brand value of $14.2 billion, Infosys was ranked second.
  • At the third spot in the ranking was HDFC Group, with estimated brand value of $10.4 billion.
  • Business groups including LIC, SBI, Bharti Airtel, HCL Tech, Larsen & Toubro, and Mahindra were also among the top most valuable Indian brands.
  • HCLTech jumped by two positions to the eighth spot supported by strategic investments while focusing on emerging technology and services.
  • Larsen & Toubro secured the ninth positions due to its sharp focus on efficiency and operational excellence across sectors where the brand operates.
  • “India is presenting itself as a differentiated leader of the Global South by setting the narrative of “development, self-reliance and autonomy”, said Ajimon Francis, Managing Director, Brand Finance India.
  • "India is today a vital cog in global geopolitics, both with its hard and soft power. Brand Bharat is blooming. In the past year, India has become one of the most viable destinations for manufacturing, engineering services, knowledge hub for R&D and continues to be the flagbearer of IT services globally,” Francis added 
  • The sectoral analysis outlined that the telecom sector achieved 61 per cent growth in brand value, followed by banking (26 per cent), and mining, iron and steel sectors (each registering growth of about 16 per cent).