TATA AIG, a general insurance provider in India, has formed a partnership with Mahindra Finance, a non-banking finance company. 

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This collaboration aims to extend the distribution of TATA AIG's non-life insurance products to Mahindra Finance's customers.

Under this new partnership, TATA AIG will provide a range of general insurance products, including motor, health, personal accident, and other non-life insurance solutions, to over 10 million customers of Mahindra Finance.

Neelesh Garg, Managing Director & CEO at TATA AIG General Insurance Co. Ltd, remarked, "This collaboration with Mahindra Finance is an important move towards making our insurance products more accessible. We are committed to offering customised solutions that cater to the diverse needs of our partners, ensuring comprehensive protection and financial security."

Raul Rebello, Managing Director & CEO, Mahindra Finance, added, "We are delighted to enter into a strategic alliance with TATA AIG to offer insurance solutions to our customers. It is a significant step in our commitment to providing agile and efficient products, powered by personalised customer experiences, towards being a responsible financial solution partner to Emerging India."

The collaboration aims to deliver customer-centric insurance solutions to meet the diverse needs of individuals and families across various regions. 

Mahindra Finance's distribution network will facilitate the delivery of TATA AIG's insurance products for customers.