Swiggy introduces invite-only premium membership 'One BLCK'

On-demand convenience platform Swiggy which got listed on stock exchanges on November 13, 2024, has launched One BLCK, an invite-only membership for consumers seeking the highest level of convenience and service, according to a statement.

Meanwhile, shares of Swiggy closed 3.8 per cent lower at Rs 522.7 each today, December 11.

Through One BLCK, members will enjoy faster deliveries on every food order, along with an on-time guarantee. When dining out, members can indulge in complimentary cocktails, drinks, or desserts. They will also benefit from access to Swiggy’s top customer care agents for personalised, priority support.

"One BLCK members will also enjoy all the benefits of the current Swiggy One membership, including unlimited free deliveries on both food delivery and Instamart, as well as exclusive member-only discounts on food delivery and Dineout," according to the company's statement.

Swiggy One BLCK is available by invitation only and has a launch price of Rs 299 for a three-month subscription. Invitations to Swiggy One BLCK will be rolled out in stages, making this coveted membership available to a small group of people across India. Existing Swiggy One members can also upgrade to the new membership.

Launched in 2021, ~80% of Swiggy One members use two or more services on Swiggy and spend 3x more than non-Swiggy One members. With the introduction of this premium service One BLCK, Swiggy aims to elevate the experience for premium customers while driving growth across all its businesses.

"Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry," said Phani Kishan, Co-founder and CGO of Swiggy.

Also Read: Amazon’s Bengaluru Blitz: 15-minute delivery shakes up QC; Swiggy, Zomato fall up to 4%