Surf Excel, Vim, Rin to cost less as HUL cuts prices
Hindustan Unilever has slashed prices of its detergent and dish wash bar brands such as Surf Excel, Vim and Rin - heres why the FMCG major has decided to reduce prices.
India's largest fast-moving consumer goods (FMCG) company Hindustan Unilever Limited (HUL) has reduced the price of certain detergent and dishwash products by 10-25 per cent. Interestingly, the company has also raised the grammage of some products along with decreasing prices.
Varun (Subhash) Dubey, senior research analyst and anchor at ZEE Business, said, this is not the first time that the consumer products conglomerate has cut the products' rate but this time they have increased the grammage also. This follows the slump in prices of palm oil and other raw materials. This year palm oil prices are reduced by around 14 per cent and 60 per cent in the last one year.
HUL has increased the grammage of detergent and dishwash by 17-25 per cent and reduced rates by 10-25 per cent.
For instance, the company has raised the grammage of Rs 10 Rin Bar by 20 gm to 140 gm, Surf Excel Matic price is cut from Rs 220 to Rs 199 while Surf Excel Easy Wash Liquid 1 litre price is slashed from Rs 205 to Rs 190.
Check the new price and grammage of the products here:
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