Surf excel becomes HUL's first $1 billion brand
Purpose driven marketing, on-trend innovations and superior product quality have fuelled the brand's journey to this milestone, HUL said.
Hindustan Unilever Limited (HUL) on Friday announced that its leading laundry detergent brand, Surf excel has crossed the $1 billion turnover mark.
With this, Surf excel becomes one of the few brands in the entire consumer packaged goods sector in India to achieve this distinction.
Purpose driven marketing, on-trend innovations and superior product quality have fuelled the brand's journey to this milestone, HUL said.
Also read:THESE 4 tips can help you repay dues faster
The brand has developed a strong emotional resonance with consumers consistently building on the purpose of 'Daag Acche Hain' conveying the message that 'if you get dirty while doing something good, then dirt is good'.
Over the years, the brand has leveraged Unilever's expertise in R&D to design unique solutions for India and have deployed effectively across the country. With the establishment of the largest manufacturing plant in Uttar Pradesh, Surf excel has further widened its manufacturing and distribution network.
Deepak Subramanian, Executive Director, Home Care, Hindustan Unilever Limited, said, "Surf excel has not just addressed societal and parenting tensions through its communication, but has also led the innovation agenda in the category by being obsessed with emerging trends and consumer pain points. Surf excel has played a pioneering role by being the first to launch and scale up superior bar through proprietary technology, washing machine specialist products, detergent liquids, liquid capsules and stain removing sprays, thereby reshaping the market through premiumisation."
Click here to get more stock market updates I Zee Business Live
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Power of Compounding: How many years will it take to reach Rs 3 crore corpus if your monthly SIP is Rs 4,000, Rs 5,000, or Rs 6,000
IRCTC Dividend 2024: Railway PSU announces 200% interim dividend - Check record date and other details
Power of Compounding: Salary Rs 25,000 per month; is it possible to create over Rs 2.60 crore corpus; understand it through calculations
Reduce Home Loan EMI vs Reduce Tenure: Rs 75 lakh, 25-year loan; which option can save Rs 25 lakh and 64 months and how? Know here
New Year Pick by Anil Singhvi: This smallcap stock can offer up to 75% return in long term - Check targets
PSU Oil Stocks: Here's what brokerage suggests on these 2 largecap, 1 midcap scrips - Buy, Sell or Hold?
Power of Compounding: How many years it will take to reach Rs 2 crore corpus if your monthly SIP is Rs 3,000, Rs 4,000, or Rs 5,000
02:33 PM IST