Spicejet forays into e-commerce retail venture with Spicestyle

Key highlights

• SpiceStyle offers 11 fashion and lifestyle brands under its portfolio
• SpiceStyle launch to help boost ancillary business growth
• The company will partner with Amazon for an all new brand store and will offer special launch prices at 25% off

India's low-cost or budget airline Spicejet has decided to sell clothes and apparel, apart from air tickets. 

The airline announced launch of its retail e-commerce venture -- SpiceStyle.

“Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal (www.spicestyle.com),” Spicejet said. 

For its brand store the company has tied up with Amazon.in and will be offering 25% discount to select customers.

“In a new initiative, SpiceStyle has joined hands with the global ecommerce giant, Amazon.in to launch an all new brand store. The strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25%,” the airline said.

Earlier in March the company had announced its foray into the retail segment with stores and malls in the metro cities that would sell products under the ‘Spice’ brand.

Also Read: Spicejet forays into retail

“In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com,”  Ajay Singh – CMD, SpiceJet said.

SpiceStyle, the company said, will offer products across 17 different categories including a signature Rohit Bal series on Amazon.  

“The airline’s shopping endeavor offers a huge assortment of products ranging from sunglasses, wrist watches, backpacks, silicone luggage tags among others. The new venture also offers an exclusive brand line --- Rohit Bal series,” Spicejet said.

“The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6% to around 17% in the last two years,” the airline said.