Specialized Knowledge Banking: Rana Kapoor Advanced Customized Knowledge- Based Solutions at YES Bank

Since inception, Rana Kapoor brought in a knowledge-driven approach to banking, going above and beyond the traditional realm of banking, making this strategy a key-differentiator for Yes Bank. Knowledge Banking enables Yes Bank to provide its stakeholders with well-educated and individualized products and solutions. The bank identified specific growth sectors of the Indian economy and developed specialized knowledge banking divisions with industry experts within the bank to spearhead deep industry research and knowledge focus to be able to deliver the best suited financial products and solutions for the industry verticals. 

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These “sunrise sectors” as identified by the bank are Food and Agribusiness, Telecommunications, Information Technology, Life Sciences, Renewable Energy, Media and Entertainment, Manufacturing and textiles, among others. Under this vision by Rana Kapoor, sector-centric knowledge repositories were created which could be utilized by enterprises aiming to enter or grow in the particular sector. Through these resourcefully crafted “data-banks” and knowledge reports, the bank facilitated tailored solutions for the interested companies in understanding the business with its mechanism, infrastructure and shortcomings; and customized financial products and solutions for them to meet the needs of their industries. 

The bank identified key growth sectors of the Indian economy to develop customized solutions and equip the clients with finest possible execution. With a mission to incorporate a knowledge-focused approach in the Indian industrial landscape, it commenced an array of projects which propelled them as an expert in catering to varying kinds of customized and personalized industrial needs.

With the bank’s advisory and research mandates under The Food and Agribusiness Strategic Advisory and Research (FASAR) Group, the bank emerged as a Thought Leader in this sector. Among the initiatives, the bank partnered with the Global Cold Chain Alliance and published YES BANK-ICE Knowledge Report ‘Cold Chain Opportunities in India’ in 2018. The report detailed the machinery of cold chain business, emphasized on the supply chain structures, demand and accessibility of the cold storage infrastructure and proposed fresh and creatively designed innovative solutions.

In February 2016, in collaboration with the Confederation of Indian Industry (CII), Yes Bank’s Knowledge Banking Division published “Make In India: Opportunities in Food Processing Sector”. The report undertook scrupulous research on the work done by the Ministry of Food Processing Industries and developed a comprehensive study for firms operating in the sector. Setting the report’s agenda, Rana Kapoor underlined the importance of the industry and stated, “The Indian Food Processing industry, currently estimated at USD 260 bn and growing at around 8%, accounts for over 9% of the manufacturing GDP. With over USD 6.21 bn of foreign investments into the sector during 2000-2015, Food Processing has emerged as a critical component of India’s economy”.

The YES Bank has also identified the sectors like Healthcare and Tourism in India and supported their growth through advisory cells in Pharmaceuticals, Biotechnology (including Agri-biotech), Medical Equipment and Devices and Contract Research and Development Services. It extends a platform to Travel Aggregators, Travel agents, Tour operators, MICE operators & Tourism services via its close operations with associations like TAAI, TAFI, OTOAI and IATO. 

In 2014, following the lead set by the Government of India in supporting the culturally and religiously important Sarnath-Bodh Gaya linkage, the bank undertook and published the knowledge report “Towards Sustainable Spiritualism: Buddhist Tourism – Linking Cultures”. With such endeavors, YES BANK continues to carry out the dream on which Rana Kapoor built it and facilitates tourism and diplomatic efforts for the nation.

It has engaged in financial and advisory transactions in the segment of Media & Entertainment in the broadcast, film and television content, advertising, cable and satellite and new media space. It offers structured solutions and suggestions for the domain of Fine Arts in India, with incentives like insurance, authentication and valuation services, which are very unique services to be provided by an Indian Bank.

The Luxury Banking Group under the YES Bank delves to solutions for the growing luxury segment of the country, underlining luxury products, retails and other allied areas. Through specialized contribution to the segment of Information Technology as one of the forerunners of the fintech revolution in the country, it pioneered an adaptation to AI and technology models for Indian businesses, moving towards the realization of a "cashless economy".

The Strategic Government Advisory (SGA) division of the bank works on Business2Business (B2B) as well as Business2Government (B2G) models. It offers suggestive inputs and knowledge services to assist Governments & allied agencies and corporates with international developmental institutions, bilateral & multilateral bodies and trade chambers in their agenda formulations.

The E-Commerce Knowledge Banking Division has served over 150 top firms across India on account of the bank’s dedicated efforts to reduce credit time via API Banking along with the steering the formation of Nodal Accounts for e-commerce firms.

The value proposition in turning banking solutions as the backbone of the economy reflects back Rana Kapoor's value of creating a strong banking infrastructure for the country that can harbor substantial duties in refashioning finances and economic growth, by trail blazing a way to new technology, innovation, strategic collaborations and building on mutualistic agendas of growth.  

With a highly focused and dedicated team at play, through this “money doctor” approach, the bank has been able to drive some landmark improvements in key industries of the country while advocating for an economy that entails knowledge, innovation and smart solutions as the driving principles.

The banking institution built and moulded by Rana Kapoor has time and again proven to be a thought leader and a trail-blazer in adopting new and unique approaches to banking bringing invaluable and in-depth insights to its clients and thereby the Indian economy. 

(Disclaimer: Brand desk content)