Siddhant Keshari helps Startups in India grow to newer heights through his venture TheWav

India is a breeding ground of top-end talents who hold all the potential to emerge as successful businessmen and industry leaders. While coming up with a unique business idea demands a creative bent of mind, execution of an idea requires strategic planning and a well-thought-out approach. The whole journey of Building a Product/Service that solves a major problem in that Industry is itself a great deal of a task for most founders and most of them struggle with Marketing and Branding their solution the right way. Siddhant Keshari, an entrepreneur himself, has taken up the challenge of helping budding entrepreneurs build their brands with his entrepreneurial venture, TheWav. TheWav is a leading technology-enabled, data-driven Digital Agency specializing in Performance Marketing, Branding for D2C and UI UX solutions.

The story of Indian entrepreneurship is full of nuances and challenges. While the Government of India has taken many proactive initiatives to boost the start-up and entrepreneurial ecosystem in the country, there are also quite a few setbacks that act as roadblocks and challenges which stops a business from exploding growth - be it the right GTM or branding/positioning strategy. On top of that, the need for digital adoption is making the competition hard for many small-scale businesses and hence higher CAC result in lower ROAS if the Performance Strategy and funnel are not optimized properly for growth in a sustainable way. Siddhant-led TheWav offers start-ups and SMEs at an early/growth stage a helping hand in all aspects of Performance Marketing including Digital Branding, UI UX Design and GTM strategies.

Having a background in engineering, Siddhant has been exposed to the industry for a long time. After a period of initial hustle, he decided to build a team of expert professionals and performance marketers passionate about building a startup, who could share the burden of the Indian entrepreneurs and guide them towards excellence. TheWav emerged out of this idea and, today, the firm is helping Entrepreneurs and businesses build high-performing Brands through Performance Marketing. At the same time, Siddhant takes the opportunity to educate people about the importance of branding for their business ventures.

Branding is not only effective for reflecting on the stance of your business but it also sets you apart from your market peers. The creation of a strong brand involves a tedious amount of market research and planning to get into the mind of your customers and attract them to your business. The creative team at TheWav, under the leadership of Siddhant Keshari, takes care of all of it, from research to planning to execution. With his team, at TheWav, he strives to generate ROI-driven performance across Omni-channels of Marketing. By creating effective GTM strategies, they allow the start-ups to witness success with their products in their initial growth period profitably.

In the first 40 days of 2022, 40 Indian start-ups entered the unicorn club owing to their excellent business operations. As more and more entrepreneurs are proving their business capabilities, Siddhant shares a dream of assisting 10 start-ups in their journey to become a unicorn. Within a short span of 2.5 years, TheWav has worked with more than 40 brands in 10 different industries across the Globe which includes major Indian Ed-Tech brands like MyCaptain, CareerNinja and Graphy. Their journey from a team of 5 people to a company with 25 employees is inspirational from every angle and Siddhant is trying to channel the same energy to other brands.

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