Sana Grover credits digital advancements as the primary reason behind her successful run as an influencer

There’s no denying that social media has become a podium for every individual to showcase their skills. It has been a platform for many creators to create an impact on the audience. Not so long ago, influencing the audience’s preference was limited to only celebrities. However, things have now radically changed where any person can become an influencer sitting in any part of the world. Among many prominent influencers, Sana Grover has carved herself as one of the most sought-after creators in the web space.
  
With her roots in India’s capital city New Delhi, Sana is currently based in London. The influencer frequently shares fashion anecdotes on social media along with content from other categories like travel, beauty and lifestyle. It all started with Sana’s love for fashion which elevated over the years, thereby getting into the influencer culture. Besides living the life of her dreams as a blogger, she is pursuing her Master’s in Global Media Studies from the coveted King’s College, London.   

As much as Sana Grover is building her fanbase on the gram, she has upscaled her content game on YouTube as well with more than 380K subscribers. The content creator has always been clear about her goal – To engage with the audience and influence them with the best choices in the fashion, beauty, travel and lifestyle segment. It is known to everyone that YouTube is a lucrative business model that offers monetization to brands and creators. Leveraging this, Sana has established the platform as a medium of garnering passive income through her content-driven posts.  

More so, Grover feels elated to have made a smooth transition from being a layman to creating a brand value of her own. “I hold immense pride from the journey I started to where I am now. From a dream of wearing the best fashion brands to collaborating with global giants, the journey has been fruitful. The best part is the fact that I have built a reach where I can widen the audience’s buying preferences about products and services”, revealed Sana.  

When asked about what a day in Sana Grover’s life looks like, the influencer stated that she invests her time in researching the best trends on social media. “Having said that, I avoid using social media platforms post 9 PM. It is imperative to give yourself some time and understand the difference between virtual world becoming reality and vice-versa", she added. If you are a fashion enthusiast with equal love for travel and lifestyle, you should check Sana Grover’s social media for all the daily inspiration.

(Sponsored Feature)