Consumer electronics brand Samsung has partnered with Paytm parent One97 Communications Ltd to integrate travel and entertainment services to Samsung Wallet in India.

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Through the partnership, users of Samsung Galaxy smartphones can access Paytm's suite of services, including flight and bus bookings, movie ticket purchases, and event bookings, through the digital wallet.

Galaxy users using the Paytm and Paytm Insider app can add their tickets directly to Samsung Wallet using 'Add to Samsung Wallet' functionality, a company statement said on Thursday.

"With the Paytm app being the go-to destination for travel and event bookings for millions of Indians, its partnership with Samsung opens new avenues for users to access its services, in line with its efforts to drive further convenience," it said.

Samsung Wallet users can avail of the new services by updating their app through the Galaxy Store.

"These features allow Galaxy smartphone users to easily purchase bus and airline tickets, as well as movie and event tickets, without needing to switch between multiple apps.

"Furthermore, users can access these tickets simply by swiping up on their Galaxy smartphone's home screen," Madhur Chaturvedi, Senior Director, MX Business at Samsung India, said.

Shares of One97 Communications settled at Rs 428.50 apiece on Thursday on the BSE, up 6.42 per cent from the previous close.