Popularity of Mi-Fi 4G data cards in rural towns pushes Reliance Jios market share to 91%
The popularity of the Mi-Fi Reliance Jio devices in rural areas and towns is one of the reason for the continued growth of the data card in India.
Key highlights:
- JioFi data cards continued its lead in the market as it posted a 97% growth in Q2
- Reliance Jio captured 91% of the data card market
- MiFi data cards popularity is by Jio's gaining acceptance in Tier II and Tier III cities and towns
Reliance Retail's JioFi data cards continued its lead in the market as it posted a 97% growth in the second quarter of 2017. This comes on the back of a 96% growth in Q1 2017 and a 94% growth in Q4 2016.
The launch of consecutive free data services followed by the availability of Mi-Fi data cards at different prices aided the consistent growth of Reliance Jio to capture 91% of the data card market, according to a CMR India Research report.
Huawei, which came in second, had a distant 3% market share in the same quarter, followed by Alcatel with 2% market share.
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