PeepalCo launches Lemonn investment app for first-time investors

PeepalCo has on Tuesday, April 2, announced the launch of stock investing app Lemonn, which will aim to simplify discovery and decision making for new investors. The app will offer zero-trading brokerage for 3 months, and zero fees for account opening, feature curated industry-based stock offerings and have a dedicated detailed glossary explaining all financial and market-related terms for new investors.

Lemonn stock investing app: Features 

Trade at zero cost: The app will offer zero-trading brokerage for 3 months, and zero fees for account opening.

Invest in ideas: It will feature curated industry-based stock offerings.

Jargons explained: The app will have a dedicated detailed glossary explaining all financial and market-related terms for new investors.
 
Lemonn marks PeepalCo’s expansion into stock broking, and will be housed as a separate business division with its own managing and operations teams. 

PeepalCo is the brainchild of entrepreneurs Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari. Speaking on the announcement, Ashish Singhal - Co-Founder and Group CEO of PeepalCo group, said, “Our mission is to 'Make Money Equal For All', to empower India with the right products to build wealth. Lemonn will help users diversify their portfolio, and participate in India's Growth Story.”

“Millions of Indians find stock markets complicated even today. Despite the post-pandemic growth, only about 6 per cent of Indians invest in stock markets. We aim to bridge this gap, by making stock investing engaging, informative, and effortless,” he added.

As per the official statement, Devam Sardana will lead the team at Lemonn and assume the role of Business Head.

Talking about the development, Singhal said, “Devam has actively worked towards the launch of Lemonn right from day one from when it was just an idea on paper to a reality now. I’m confident in his ability to make Lemonn a product loved by millions of investors.”