PC Jeweller - engaged in retail of jewelry in India, on Wednesday announced, that it will be opening its new showroon on Sunday i.e October 2, 2016, 

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It said in statement on BSE,"The company is opening new showroom on Sunday, October 2, 2016, at Gorakhpur in Uttar Pradesh."

With this development, the company will have total 66 showrooms located across 53 cities in India. 

Shares of PC Jeweller closed at Rs 499.50, up by 0.50% on BSE. 

Recently, the company informed that its board has approved to raise upto Rs 257 crore via issue of preferential shares to Fidelity - a US based investment firm, as a move to strengthen the business.