If you are a Paytm user, you have an opportunity to get rewarded really big by this digital wallet company. It has unveiled the country’s largest Payments Festival, ‘Paytm Cashback Days’, from 12th to 16th December 2018 and extended benefits to all its loyal users. Paytm is a brand owned by One 97 Communications and it is India’s largest digital payments platform.
 
The festival has come out with lucrative offers for customers, who can avail flat cashbacks of Rs 200 on Rs 2000 at Big Bazaar, while users making a minimum purchase of Rs 2500 at a Central store will make be eligible for cashback if Rs 300. During the campaign, eating out will also become more affordable with discounts of 15% at Beer Cafe, 20% off on a bill of 250 at Vaango & Mad Over Donuts, 15% cashback on a bill of Rs 350 at Cafe Coffee Day and 20% off on a bill over Rs 350 at Chaayos. The users will also be able to avail spectacular deals on fashion and apparel. 
 
Notably, more than 100+ major brands as well as small retailers across the country that accept Paytm will be participating in this campaign, and the names of some of these firms include Uber, Big Bazaar, Zomato, 24 Seven, Columbia Asia, Fortis, Cafe Coffee Day, Indian Terrain, Biba, Reliance Digital, Reliance Fresh, Super 99, Central, Heritage Fresh, US Polo, Flying Machine, Ed Hardy, Barista, Chaayos, Pizza Hut, Beer Cafe, Chaipoint, Mad over Donuts, Spencers, VIP Bags andZoomcar among others.

The festival is aimed at rewarding consumers who pay using Paytm at more than 10 million merchant outlets across the country, ranging from organised stores, supermarkets, restaurants, pharmacies, petrol pumps, milk-booths to millions of small retailers, said a company statement.
 
The initiative by India’s largest digital payments platform will also drive greater sales & engagement for all Paytm merchant partners across the country and help them grow their businesses multi-fold. The company also stated to continue to celebrate the theme as an event during special occasions year-on-year going forward.
 
Kiran Vasireddy, COO of Paytm, said, "With ‘Paytm Cashback Days’, we celebrate our customers choosing Paytm as their preferred mode for payments at offline or online merchants by rewarding them with the best deals & cashback of the year. This will be a significant part of our efforts to push the adoption of mobile payments in the country & also help our Merchant partners significantly.”