Patanjali Ayurveda's Managing Director and Chief Executive Officer Acharya Balkrishna said the new mechanism would help the company's products reach people who prefer to use online platform for shopping more these days. 
 
"It would reach those who do not have access to the point of purchase and they are looking for alternate mechanism to shop and can get Patanjali products at home, and provide most efficient and convenient digital shopping experience," Balkrishna said.
 
Some of Patanajali's products are already available on several online platforms through various other sellers, but this would allow the Haridwar-based firm to reach wider markets.