On Makar Sankranti 2021, Mother Dairy rings in the New Year with 5 new packaged products — 2 sweets, 2 frozen vegetables, 1 immunity booster

Mother Dairy Fruit & Vegetable Private Limited — a wholly owned subsidiary of National Dairy Development Board (NDDB) — today announced that it will launch 5 new packaged products under its Mother Dairy and Safal brands, in the month of January 2021. The new packaged products comprise 2 new Packaged Sweets, 2 new Frozen Vegetables and 1 Immunity Booster and are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers. The announcement marks the auspicious occasion of Makar Sankranti 2021 and was made in the presence of Varsha Joshi, Chairman, National Dairy Development Board, Dr. Omveer Singh, Deputy Managing Director, Mother Dairy and other key officials from the Company.

Speaking on the launch of the new products, Varsha Joshi, Chairman, National Dairy Development Board, said, The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of the country's diverse produce and an innovative approach to provide a market for this product has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood. At NDDB, we have always encouraged initiatives serving the purpose of enhancing production and creating alternate avenues for the farmers' produce, resulting in uplifting the livelihood of producers and offering the right value proposition to consumers."

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Commenting on the Company's approach, Dr. Omveer Singh, Deputy Managing Director, Mother Dairy, said Given the unprecedented pandemic and growing concern of hygiene, we are introducing new products with an aim to offer superior quality, safe and hygienically packed products for our consumers. With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets - one of the largest sweets portfolio by a dairy player, whereas the frozen vegetables portfolio will now offer 6 convenient options. We will continue innovating such products which add value to the lives of both farmers and consumers.

See Mother Dairy new product list below:

Source: Mother Dairy

Consumers can buy the new Mother Dairy products from the company's robust network of around 1500 booths. Safal's new frozen products will soon be made available across its over 300 F&V outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.