OLX introduces 2.0 transformation; classified business to take centre stage

OLX, India's top online classifieds platform, has announced a shift to focus on its classifieds business following its acquisition by Cartrade Tech. 

This strategic change demonstrates OLX's dedication to providing over 35 million monthly active unique (MAU) customers with a smooth experience while buying and selling pre-owned products. The OLX platform gives individuals and businesses access to India's largest selection of used products, allowing them to acquire their favorite brands without breaking the bank, making their dreams a reality.

OLX intends to change the online classified environment for its consumers with its multi-category platform, boosting user experiences with quality items that promote trust within the community by consistently teaching people about online safety. Focus categories OLX has a strong presence in multiple parts of the online classified environment, with one of the largest dealer networks and listings across 12 key categories.

Moving forward, OLX will broaden its focus to include real estate, jobs, consumer durables, and smartphones, in addition to its existing pre-owned vehicle and bike categories. These five categories account for more than 80% of OLX's listings, which total more than 3 million every month.

"We are excited about this strategic move and the unprecedented growth achieved through our integration with the CarTrade Group, further solidifying our commitment to serving consumers. It aligns with our vision to be at the forefront of the online classifieds space, offering users not only a reliable platform for automotive transactions but also a versatile marketplace for diverse needs. Our focus on real estate, bikes, jobs, consumer durables, and smartphones is set to solidify OLX's leadership position and deliver great value to our users." said Amit Kumar, Managing Director & CEO OLX India.